Mission versus cause
Despite the growing cognizance at the purpose statement, many confuse it with the assignment assertion. Considering the importance of defining business purpose in riding commercial enterprise success and building brand price, it’s far vital for business leaders and stakeholders to have a company draw close of the distinction between mission and cause statements.
Shannon Schuyler, the chief cause officer of PwC, cited in an interview, “Your assignment statement is extra approximately what you want to accomplish, and the goals you want to get to, while your cause statement is your reason for life and more approximately the journey.”
Mission declaration is extra about the now – what the enterprise wants to reap – while the cause declaration is greater approximately the lengthy-term desires – why the enterprise exists.
Money day blog 